File PDF

Content

CULTURAL  STUDIES
Ulturgasheva N.D., Chebodaeva M.P., Alekseeva A.G. Traditional fire starter (otykh) of the Khakass	14
Kravchenko V.I., Kuznetsova M.A. Sociocultural phenomenon of club life and its influence on brand communications	21
Spivak D.L. Intercultural dialogue in UNESCO educational strategy	28
Fedoshcheva P.S. Women’s film in Russian Cinema: posthumanist subjectivity, neo-mythologism, and the visual simulacrum	40
Zhang Xiaowei, Zhang Chao Practice and exploration of the “Stage + Classroom” dual-driven model in University music education	45
Alemzhina O.A. Creative project as a cultural dialogue	54
Borisova K.I. Attribution of Jean-Louis Voille’s portrait paradigm: the genealogy of commission in the Gatchina circle of Paul Petrovich	60
Voronkova A.S. The role of art exhibitions in fostering Russian-Chinese cultural dialogue	65
Gundareva E.A. Raphael through the eyes of Bryullov: the problem of interpreting the renaissance ideal in the artistic consciousness of the 19th century	74
Egorov M.D. Military culture of 16th-century Germany: the role of Landsknechts	87
Imaykin I.D. The role of architectural mapping in the preservation of cultural and historical values	93
RELIGION  AND  SOCIETY
Baryshnikova V.V. The role of religious schools in building social cohession in multicultural countries	98
Fedorova L.V. Tengrism as a religion of the future	106
Nureeva Z.A., Gafarov A.A. Biographical sources of the formation and development of the worldview of H. Faizkhanov (1823-1866)	114
SOCIOLOGY
Bakharev V.V., Gladkova I.A., Avilova Zh.N., Khoroshun N.A. Analysis of communication practices of modern youth in social networks	122
Bormotova T.M., Ryabova E.L., Makarov V.V. Mechanisms of algorithmic governance of youth social attitudes: a sociological analysis of the role of artificial intelligence	131
Maltseva I.V., Ternovaya L.O. Between project and flow: modernity, postmodernity, and intermodernity in the dynamics of civilizational fates	141
Uryvsky A.P., Gaidai A.S., Akhmedova A.I. Correlation between state youth policy and youth social movements in the BRICS countries: a comparative analysis	149
Erokhina O.A. Elderly and disabled people as an object of socio-cultural analysis	163
Makarov A.S. Sociology of religion: a retrospective analysis	171
Andreeva A.V., Solodilova O.S., Bugaeva E.A., Nepomnyashchiy V.D. Shaping the image of a special military operation participant among young people: a regional perspective (based on the example of Krasnoyarsk krai)	177
Matyushchenko A.V. Project model based on public-private partnership as a factor in the development of the public administration system	187
Ponomarev N.P. Memoristics: the birth and life of memes	197
Gladkova I.A., Savenkova I.V., Fomin V.N. Professional development of youth as social change and as a social process	204
Semina N.V., Koldamasova M.V. The historical evolution of teenage subcultures as a mirror of political transformations	211
Filippenko S.A. The professional environment of municipal service: characteristics and challenges	217
Dmitrieva I.S. Analysis of platform employment as a new form of employment in modern conditions	226
PHILOSOPHY
Archpriest Dimitry Leskin N.A. Berdyaev’s «Russian Idea» in the Legacy of Russian Philosophical Thought	234
Ryabova E.L., Ternovaya L.O. Historical experience of civilizational survival in difficult conditions: the search for a universal matrix	246
Shchuplenkov O.V., Shchuplenkov N.O. The question of the nature of identity in the work of Ch. Taylor and Yu. Habermas	255
Ananchenkova P.I. The social activity of an elderly person as a form of being	264
Juraeva D.R. Dialectics of the abstract and the concrete in the historical-philosophical analysis of the concepts of “patriotism” and “heroism”	272
Tan Xuyang Analysis of digital transformation in media communications: a comparative study of Belarusian and Chinese models of Sovereignization	279
Abstracts	300
Authors	311

 

 

 

Abstracts

 

Ulturgasheva N.D.

Chebodaeva M.P.

Alekseeva A.G.

Traditional fire starter (otykh) of the Khakass

The article is devoted to an item of material culture of the Khakass people – the fire starter «otykh», which fell out of use in the 1930s. The research was based on a study of museum collections in the Russian Federation: the Peter the Great Museum of Anthropology and Ethnography (Kunstkamera), the Russian Ethnographic Museum, the Khakass National Museum of Local History, the Askiz Museum of Local History, and the Abaza Museum of Local History. The author examines the origins of the flint «otykh», its material, shape, technique and ornamentation.

Key words: traditional Khakas culture, «otykh» fire steel, artistic metalworking, taushery.

 

Kravchenko V.I.

Kuznetsova M.A.

Sociocultural phenomenon of club life and its influence on brand communications

This article examines club life as a sociocultural phenomenon of contemporary urban space and analyzes its influence on brand communications in the entertainment industry. Particular attention is paid to the symbolic content of club spaces, their role in constructing identity, and fostering sustainable communication connections with audiences. Based on an analysis of digital representations of the Blank nightclub brand, key factors in building trust, loyalty, and a sustainable image are identified. It is concluded that the effectiveness of brand communications in the club industry is determined not only by marketing strategies but also by the cultural environment in which the brand operates.

Key words: club culture, brand communications, sociocultural space, trust, identity, urban culture, entertainment industry.

 

Spivak D.L.

Intercultural dialogue in UNESCO educational strategy

Main trends in inclusion of intercultural dialogue into educational strategy of UNESCO are regarded, basing primarily upon analysis of both strategic (Constitution, Medium-term Strategy 2022-2029) and tactical (Vision Statement of UNO Secretary-General on Transforming Education, Fortaleza Declaration, Santiago Consensus) documents of UNESCO. It is provided in theoretical terms by systematic application of such constructs as pragmaticity, instrumentality and cyclicity, and by shifting focal points in the four-stage (cognitive, behavioral, communicative, and personal dynamics). education scheme in the corresponding direction. In practical terms, systematic promotion of peculiarities of local cultural diversity in forming the classes, as well as the teaching staff, seems to belong to the foremost trends, accompanied by revision of curricula of different levels in order to reflect diversity in the most concise way, as well as the introduction of methods and skills of working in multicultural environment into teacher training.

Key words: UNESCO, medium-term strategy, education, formation, cultural diversity, intercultural dialogue.

 

Fedoshcheva P.S.

Women’s film in Russian Cinema: posthumanist subjectivity, neo-mythologism, and the visual simulacrum

This study examines the phenomenon of the “women’s film” in contemporary Russian cinema from posthumanist and neo-mythological perspectives. The focus is on how female subjectivities are constructed on screen, encompassing multiple identities, processuality, and the fragmentation of characters, as well as the role of corporeality, affect, and the simulacrum. The paper provides an overview of theoretical approaches related to posthumanism, poststructuralist feminism, and visual simulacra, alongside an analysis of cinematic strategies for representing unstable identities and destabilizing traditional gender and mythological archetypes. The author closely investigates the cinematic practices of Russian directors such as K. Muratova, L. Sadilova, and N. Meshchaninova, who demonstrate various models of posthumanist female subjectivity: from ontological vulnerability and social constraints to affective-corporeal presence that transcends classical humanist discourse. Particular attention is given to visual strategies of demythologization and the deconstruction of archetypal images, revealing the constructed and contingent nature of traditional notions of femininity. The aim of the study is to show how the domestic “women’s film” functions as a space of visual philosophy, where the boundaries of subjectivity, myth, and the human are reconsidered, and to identify the possibilities for the further development of cinematic practice reflecting posthumanist cultural transformations.

Key words: cinema, women’s film, posthumanism, neo-mythologism, visual simulacrum, female subjectivity, Russian cinema, affect, deconstruction of gender archetypes.

 

Zhang Xiaowei

Zhang Chao

Practice and exploration of the “Stage + Classroom” dual-driven model in University music education

To implement the practical path of “strengthening ability cultivation” outlined in “Chinese-style educational modernization,” university music education urgently needs to break through traditional teaching models. Based on years of teaching practice and competition achievements in the music major at Xinjiang Normal University, this paper systematically constructs a “Stage + Classroom” dual-driven teaching model. Research shows that through the tripartite practical framework of “curriculum restructuring – teaching method innovation – evaluation mechanism reform,” this model can effectively promote the systematic transformation of stage achievements into teaching resources, realizing a virtuous cycle of “promoting learning through competition, promoting teaching through competition, and promoting reform through performance.” Practice has verified that this model significantly enhances students’ professional skills, stage presence, and comprehensive literacy.

Key words: Stage + classroom, dual model, music education, competitive teaching promotion, practical path.

 

Alemzhina O.A.

Creative project as a cultural dialogue

This article explores the conceptualization of the creative project as a key form of cultural dialogue in the context of contemporary hybrid and digital culture. The author views the creative project not as a closed artifact, but as an open process model whose essential property is dialogicity. Drawing on a synthesis of methodologies from dialogic philosophy (M.M. Bakhtin), the sociology of art (P. Bourdieu), the theory of reflexive modernization (E. Giddens, W. Beck), and theories of intermediality, this paper examines the project's structural and functional characteristics. The paper traces its historical evolution–from the totalizing utopias of modernism to the networked and participatory practices of today, where dialogue becomes an ethical imperative. Particular attention is paid to the analysis of the project's life cycle, in which all stages–from conception to archiving–are permeated with dialogues at various levels (intertextual, intercultural, socially engaged, etc.). It is concluded that the creative project serves as a concentrated model and laboratory for cultural dialogue, acting as a catalyst for change and providing cultural studies with an effective tool for analyzing processes of hybridization, collaboration, and the transformation of authorship in the contemporary world.

Key words: project, creativity, creative project, dialogue of cultures, cultural dialogue, dialogicity, dialogical philosophy, project paradigm, cultural analysis.

 

Borisova K.I.

Attribution of Jean-Louis Voille’s portrait paradigm: the genealogy of commission in the Gatchina circle of Paul Petrovich

The article proposes an interdisciplinary approach to the study of Jean-Louis Voille's body of work, based on a synthesis of attribution methodology and discourse analysis of artistic commission. By considering the Gatchina entourage of Paul Petrovich not merely as a circle of patrons but as an autonomous socio-cultural project, the author reveals a structural correspondence between its ideological tenets (privacy, anti-ceremonialism, domesticity) and the formal characteristics of Voille's portraits. Using comparative analysis and technological examination data, the study revises a number of attributions, demonstrating how the artist's "stylistic signature" serves as a semiotic marker of belonging to this discourse. Particular focus is placed on Voille's commission activities as an integral part of the artistic production mechanism within Paul’s circle. The conclusion presents Voille as a key mediator of the visual language of a specific court subculture, whose work represents its values at the level of plastic form, thereby offering an alternative model of aristocratic representation.

Key words: Jean-Louis Voille, discourse of commission, Gatchina circle, attribution, technological examination, court subculture, portrait paradigm, visual language, Paul I, mediation.

 

Voronkova A.S.

The role of art exhibitions in fostering Russian-Chinese cultural dialogue

The relevance of this topic is determined by the development of the cultural dialogue between Russia and China within the space of the international art market as a cultural phenomenon. To study this dialogue, an analysis of art exhibitions implemented as part of independent initiatives, cultural exchanges, and intercultural institutional solutions is proposed. The main trends and the role of exhibition activities in strengthening intercultural ties are identified, as well as their significance for forming a common cultural space and conducting an effective Russian-Chinese dialogue. The key participants in intercultural interaction have been identified, including state institutions such as the Russian Cultural Center in Beijing and the Chinese Cultural Center in Moscow; museums – the State Tretyakov Gallery and the National Art Museum of China; universities – Saint Petersburg State University and Nanjing Normal University; and various galleries, among others. Based on projects from recent years, including the reciprocal Years of Culture (2024–2025), specific exhibitions were examined ("Soul of Russia" in Beijing, exhibitions of Chinese art in Moscow, as well as the activities of groups such as AES+F). It was found that the established dialogue facilitates the mutual enrichment of cultures without the loss of national identity and forms a common cultural space.

Key words: Russia, China, dialogue of cultures, art exhibition, art market, art, institutionalization, museum, State Tretyakov Gallery, AES+F, Russian House in Beijing, cultural exchange.

 

Gundareva E.A.

Raphael through the eyes of Bryullov: the problem of interpreting the renaissance ideal in the artistic consciousness of the 19th century

The article is devoted to a comprehensive analysis of the reception of Raphael Santi's work in the artistic consciousness of Karl Pavlovich Bryullov in the context of the evolution of the Russian academic school of the first half of the 19th century. The article examines the transformation of the perception of the Renaissance ideal from normative adherence to the canon in the classical era to its creative reinterpretation during the crisis of the academic system and the establishment of a romantic worldview. The author proves that Bryullov's appeal to the legacy of Raphael is a synthesis of academic tradition and an individually personal, romantic vision, which allows us to talk about the formation of a new model of dialogue with the legacy of the Old Masters. The paper identifies the specific mechanisms of this dialogue: the transformation of Renaissance principles of harmony, plasticity and composition in the context of a romantic worldview. Special attention is paid to Bryullov's place among such interpreters of Raphael as F.A. Bruni, A.A. Ivanov and P.V. Basin, which makes it possible to identify the uniqueness of his artistic strategy. Using the example of the artist's key works ("The Last Day of Pompeii", "Bathsheba"), it is demonstrated how the legacy of the High and Late Renaissance (in particular, the Venetian school) is creatively assimilated to solve new artistic problems. It is concluded that the figure of Raphael served for Bryullov not only as a reference point, but also as a field for artistic controversy, which allows us to speak about a complex, multifaceted process of reinterpretation of the Renaissance ideal, characteristic of the crisis era of the academic system.

Key words: Karl Bryullov, Raphael Santi, Russian academic school, artistic ideal, interpretation, problem of reception in art, High Renaissance, romanticism, academicism, F.A. Bruni, A.A. Ivanov.

 

Egorov M.D.

Military culture of 16th-century Germany: the role of Landsknechts

This article presents an analysis of the influence of the Landsknecht phenomenon on 16th-century German military culture. The aim of the study is to identify the role of Landsknechts in the development of military culture in Early Modern Germany, primarily as a new socio-political phenomenon. The article analyzes the social and class composition of the Landsknecht community, the definition of Landsknechts as a class, and the presence of distinctive traditions and cultural attitudes within the mercenary community that could be considered distinctive to this cultural group.

The article draws on the works of the humanist and songwriter Adam Reisner, who accompanied German troops during the storming of Rome in 1527, and the imperial military adviser Leonhard Fronsperger, which describe episodes in which elements of the mercenary army's own culture were manifested.

Key words: Landsknechts, Holy Roman Empire, mercenaries, military culture, Renaissance culture.

 

Imaykin I.D.

The role of architectural mapping in the preservation of cultural and historical values

In the modern world, where urbanization and technological advances often threaten the preservation of cultural and historical heritage, architectural mapping is becoming an important tool for its protection and documentation. This article explores the role of architectural mapping in the context of preserving cultural and historical assets. The main goal of this article is to analyze current architectural mapping methods and their application in the preservation of cultural and historical sites. The novelty of this study lies in its comprehensive approach to examining architectural mapping not only as a documentation tool but also as a means of active cultural heritage management.

Key words: architecture, mapping, video, history, technology.

 

Baryshnikova V.V.

The role of religious schools in building social cohession in multicultural countries

In the context of the growing religious and cultural diversity of Western societies, discussions about the education system often raise the question of the role of religious schools in building social cohesion. The role of religion in schools is one of the most contentious issues in the West today. Some researchers argue that religious schools isolate children from mainstream society, promote segregation, xenophobia and intolerance, and also teach to uncritically perceive only the values and creeds of a particular religion, and prevent students from moving towards intellectual and moral autonomy, which is the goal of liberal education. Other scholars believe that religious educational institutions help strengthen the identity of students, teach tolerance and mutual respect, and instill values such as love, the pursuit of justice and peace, thus contributing to the formation of a cohesive society.

Key words: religious schools, social cohesion, multicultural countries, religious identity, moral autonomy.

 

Fedorova L.V.

Tengrism as a religion of the future

The modern world is at a crossroads. One option is to maintain the status quo and exacerbate the polycrisis, thereby jeopardizing the survival of humanity as a biological species. The alternative is to develop common global solutions to overcome this predicament. The key questions are: What actions are needed? Where should we start? It is proposed to begin with a transformation of worldview through education. The next step is to analyze potential alternatives to the current predatory attitude toward nature. Special attention is suggested to be given to the revival of an ancient eco sophical religion of humanity — tengrism, and its open eco sophical worldview. This traditional system of beliefs may offer valuable insights for fostering a more sustainable relationship between humanity and the natural world.

Key words: Tengrism, Tengrianism, worldview, global crisis, primordial religion, olonkho, prophets.

 

Nureeva Z.A.

Gafarov A.A.

Biographical sources of the formation and development of the worldview of H. Faizkhanov (1823-1866)

The article traces the formation of Husain Faizkhanov (1823–1866) as a scholar who successfully combined traditional Islamic education with European academic methodology. Key stages of his intellectual biography are examined: studies at Kazan madrasas, collaboration with A. Kazembek, relocation to St. Petersburg, and work at the Asian Museum and the Faculty of Oriental Languages. The scholar's contribution to Russian Oriental studies is analyzed: teaching activities, cataloguing of Eastern manuscripts, and participation in scholarly publications. Particular attention is given to Faizkhanov's position on civic integration of Tatar Muslims while preserving confessional and cultural distinctiveness. The scholar's activities are considered within the context of the Great Reforms and the growing tension between liberalization and policies of state consolidation.

Key words: Husain Faizkhanov, biographical origins, culture, worldview, enlightener, activities, reform.

 

Bakharev V.V.

Gladkova I.A.

Avilova Zh.N.

Khoroshun N.A.

Analysis of communication practices of modern youth in social networks

The article analyzes the impact of communication practices in social networks on students. The positive aspects of this influence are considered, which include expanding the communication network and increasing their speed, access to professionally important information, opportunities to gain knowledge on issues of interest, engage in self-education, join volunteer movements and provide assistance to those in need, opportunities to show creativity and share informative content with everyone. Positive comments and support provided by other online communication participants allow you to gain social approval and help you deal with negative emotional states. The important need for each person to belong to a social group is satisfied through inclusion in the process of communication on a social network. Social media can enhance a person's sense of connection to real or online communities and are becoming an increasingly effective communication tool. Currently, social media has a significant impact on the process of youth socialization, encouraging young people to follow the opinions and prosocial actions of others. 

Key words: social networks, information space, information resource, interactive technologies, student youth, socialization, social connections, social comparison, communication, online communication, social media communities, user content, communication practices, cyberbullying, digital footprint.

 

Bormotova T.M.

Ryabova E.L.

Makarov V.V.

Mechanisms of algorithmic governance of youth social attitudes: a sociological analysis of the role of artificial intelligence

The article examines the mechanisms of algorithmic governance of youth social attitudes in the context of digitalization and the widespread adoption of artificial intelligence technologies. The aim of the study is to identify the features of managerial influence exerted by algorithmically mediated digital platforms on the cognitive, emotional, and social attitudes of young users. The theoretical and methodological framework draws on concepts from the sociology of governance, media effects theory, the network society, critical communication theory, and approaches that conceptualize artificial intelligence as an instrument of algorithmic regulation of social processes.

Key words: artificial intelligence, sociology of management, algorithmic management, social attitudes, youth, digital platforms, recommender systems, algorithmic regulation.

 

Maltseva I.V.

Ternovaya L.O.

Between project and flow: modernity, postmodernity, and intermodernity in the dynamics of civilizational fates

This article explores the dynamics of civilizational development through the prism of three conceptual paradigms: modernity, postmodernity, and intermodernity. It examines in detail the postmodern approach to civilizations, which shifts the focus from economic stages and objective structures to the analysis of discourses, power practices, linguistic codes, and cultural simulacra. Four characteristic features of postmodern analysis are identified: the rejection of metanarratives, decentralization and critique of hierarchies, a rhizome (network) model of organization, and the dominance of hyperreality and simulacra. The central concept of the article is intermodernity, presented as a new analytical framework emerging in the context of global interconnectedness. Intermodernity is characterized by the coexistence and conflict of the logic of modernity (order, boundaries, project) and postmodernity (fluidity, deconstruction, flow). This is an era of network structures, hybrid identities, the erosion of national sovereignty, and the transformation of classical empires into "network empires." Civilizations in intermodernity emerge as multiple, hybrid, and transnational entities, actively using global networks (media, digital platforms) to advance their value systems rooted in the "axial" past.

Key words: civilizational analysis, modernity, postmodernity, intermodernity, multiple modernities, axial age, civilization, empire, network society, hybridization, global flows, transnationality, cultural code.

 

Uryvsky A.P.

Gaidai A.S.

Akhmedova A.I.

Correlation between state youth policy and youth social movements in the BRICS countries: a comparative analysis

The BRICS bloc represents a significant collective force in the contemporary geopolitical landscape, uniting over 40% of the world's population with extensive youth demographic groups. The interaction between official state youth policies and the formation of youth social movements has become a critically important factor influencing the social, economic, and political trajectories of these countries. The purpose of the article is to analyze the relationships between formal youth policy and characteristics of youth social movements in BRICS countries.

Materials and Methods. The study is based on qualitative comparative analysis methodology using the «most different systems» strategy. Official youth policy documents, academic publications, sociological data, and youth movement materials from all BRICS countries were analyzed. Content analysis, discourse analysis, and comparative-historical analysis methods were applied.

Results. Five main youth policy models were identified: Russian model of state coordination, Chinese model of party management, Brazilian model of democratic participation, Indian model of digital transformation, and South African model of post-apartheid transformation. All countries recognize youth as a strategic development resource but differ in approaches to engaging youth movements.

Discussion and Conclusion. The role of social movements in shaping youth policy varies significantly: in democratic contexts, movements act as active partners of the state, while in centralized systems their role is limited to official channels. Digitalization is becoming a central element of policy in all countries, creating new opportunities for youth participation and international cooperation within BRICS.

Key words: BRICS, youth policy, social movements, comparative analysis, public policy, youth participation.

 

Erokhina O.A.

Elderly and disabled people as an object of socio-cultural analysis

The article presents a comprehensive analysis of senior citizens and people with disabilities in the context of the socio-cultural activities of the respondents, through the prism of a biopsychosocial approach. The biological, psychological and social aspects of the lives of senior citizens and people with disabilities are considered, common parameters and specific features uniting these groups are identified. Neuropsychological indicators of the studied category of citizens were separately identified. Detailed statistics and analysis of sex and age dynamics allow us to assess the scale and structure of the studied groups. Special attention is paid to widespread stereotypes affecting the perception of the elderly and disabled in society. The research is aimed at identifying the cultural and leisure interests of citizens, their spiritual and moral values, as well as a detailed study of lifestyle, education level and degree of involvement in public life. The article examines the barriers that prevent the proper organization of leisure activities for the elderly and the disabled. These barriers include: lack of awareness of the available opportunities, lack of time, and lack of activities appropriate to their diverse interests and needs. The results of further research can contribute to the development of more effective strategies for the social and cultural integration of people with disabilities and senior citizens. 

Key words: senior citizens, people with disabilities, biopsychosocial approach, socio-cultural activity, socio-cultural analysis, leisure, cultural interests, lifestyle, barriers, cultural integration, social integration.

 

Makarov A.S.

Sociology of religion: a retrospective analysis

The article presents an analysis of sociological doctrines that are devoted to the phenomenon of faith, religiosity, and the church. The works of classics of the sociology of religion containing the conceptual foundations and dynamics of the development of faith within the framework of the social institutions of the church are considered. The article describes the process of secularization, which is relevant in Western sociological research at the end of the twentieth century. The article contains an assessment of secular ideas that reveal the essence of the substitution of religiosity by social statuses, roles, and civil institutions, in which the foundations of traditional Christianity are distorted or completely eliminated. Catholicity, as the foundation of the church's existence and development, is being replaced by an individual space of existence in which a person, "tempted by the otherworldly," finds himself alone with the spiritual challenges of existence, unable to find support in himself. As a conclusion, it is stated that secularization, spreading to the sphere of culture, changes the semiosphere of those texts that are created in it. In addition, there are many problems in the study of faith, religion and the church, primarily related to the difficulty of developing such methodological tools with which it would be possible to quantify the main aspects of human consciousness and ways of its formation based on spirituality, morality, community.

Key words: sociology of religion, faith, church, research, secularization, culture, Christianity, traditions.

 

Andreeva A.V.

Solodilova O.S.

Bugaeva E.A.

Nepomnyashchiy V.D.

Shaping the image of a special military operation participant among young people: a regional perspective (based on the example of Krasnoyarsk krai)

This article examines the formation and perception of the image of a special military operation (SMO) participant among young people in the Krasnoyarsk Krai. The relevance of this study stems from the large-scale involvement of citizens in military operations and the subsequent pressing need for their socio-cultural rehabilitation and integration, the success of which directly depends on how they are perceived by society, particularly its most active segment–young people. The study found that the key channels for image formation among young people are the Telegram messenger and social media, while there is a shortage of positive, humanized narratives in the media. 

Key words: image, SVO participant, youth audience, social perception, social representations, information channels, Krasnoyarsk Krai, sociological research, sociocultural adaptation.

 

Matyushchenko A.V.

Project model based on public-private partnership as a factor in the development of the public administration system

The article considers the problem of the formation and development of project activities on the basis of public-private partnership in the state authorities of the Russian Federation as part of the digital transformation of the state and municipal management system. Using the example of the Accounts Chamber and the Federal Treasury, it is proposed to create a system of projects using public-private partnerships capable of realizing new resources for the socio-economic development of Russia.

Based on sociological analysis, it was determined that one of the barriers to transformation is an outdated hierarchical management model, which significantly affects the speed and effectiveness of technology implementation in the public sector. The contradiction between the design model of society in the conditions of digitalization and the linear-functional structure of the public administration system is revealed, the role of public-private control in this system is determined. It is noted that public-private partnership is evolving into a mechanism for joint management of the creation (co-creation) of human capital.

Key words: public-private partnership, project activities, design, project model, public administration, digital transformation.

 

Ponomarev N.P.

Memoristics: the birth and life of memes

The article is devoted to a comprehensive description of the generation and evolution of memes as a relatively new social practice in the digital participatory culture. Special attention is paid to the technological context in which memes are generated as remixes in the post-truth mode. For the first time, the mechanism of memes’ generation and viralization is described with an emphasis on the expectations of media users, as well as the dynamic typology of memes for several reasons.

Key words: media remix, remix culture, junk news, cannibalization, meme stock, ur-meme, phatic meme, meme magic, digital nonsense.

 

Gladkova I.A.

Savenkova I.V.

Fomin V.N.

Professional development of youth as social change and as a social process

The article discusses the multi-model nature of the professional development of young students. The authors analyze the phenomenon of the professional development of young people, describe the author's model of the professional development of young people.

Key words: professional development, technology, configuration approach, multi-modeling, social change, youth.

 

Semina N.V.

Koldamasova M.V.

The historical evolution of teenage subcultures as a mirror of political transformations

In the modern world, youth subcultures are a relevant phenomenon in society and an object of research for such sciences as sociology, political science, cultural studies, history, and social psychology.

The authors analyze the historical evolution of adolescent subcultures as a specific form of sociocultural self-identification and a reflection of the deep political transformations in society. They explore the main stages of the formation and development of adolescent subcultures in the context of changes in political regimes, ideological attitudes, and social control mechanisms. The article examines the idea that teenage subcultures act as a kind of indicator of social changes, reacting to the processes of democratization, authoritarian pressure, globalization, and digitalization.

The researchers draw conclusions about the formation and functioning of teenage subcultures in different historical periods. From the 1960s to the 1990s, teenage subcultures were highly structured. They acted as a collective response of young people to the pressure of the state, dominant cultural models. In the 2000s, the development of youth subcultures is associated with globalization and digitalization. Modern subcultures are less and less often as an opposition to the system in the literal sense, turning into a dynamic environment of identity formation.

Key words:  adolescent subcultures, political transformations, identity, ideology, social control, protest practices, globalization, digitalization, and youth civic engagement.

 

Filippenko S.A.

The professional environment of municipal service: characteristics and challenges

The dynamics of the implementation and development of social relations in the structure of public authority and the value-based essence of the ongoing institutional reforms have led to the emergence of negative phenomena. This has manifested itself in the intensification of problematic areas in personnel policy and a decrease in the readiness of personnel to adapt to new conditions. The strategy of the society's successive development is ensured by a significant decrease in the conflict potential and, conversely, an increase in the consolidating directions of public authority development, where the municipal service plays an important role. The conditions for implementing reforms in all branches of government dictate that the municipal service institution must be flexible and effective in implementing personnel policy, creating an organizational culture that encourages a team of professionals to solve non-standard problems, and following the "lifelong learning" approach for employees in the municipal public service. It is important for both the state and the regions to have a unified public management system for the municipal public service. While the concept of "public service" is significant, it is not explicitly defined in the Constitution of the Russian Federation or federal legislation, which hinders the effective implementation of the public management system for the municipal public service. The municipal service is a significant element of the public service institution, which is dialectically organizationally separate and exercises authority based on local self-government, ensuring social stability at the municipal level.

Key words: professional environment, municipal public service, characteristics of municipal public service.

 

Dmitrieva I.S.

Analysis of platform employment as a new form of employment in modern conditions

The article analyzes platform employment operating within the framework of a new business model called the platform economy, gig economy, on-demand economy or sharing economy. The author characterizes the features of work in the crowdsourcing system, its advantages and disadvantages. The features of the uberization of social and labor relations are considered. The characteristics of the employer function of crowdworking platforms are given.

Key words: platform economy, employee, self-employment, atypical employment, uberization, employer.

 

Archpriest Dimitry Leskin

N.A. Berdyaev's "Russian Idea" in the Legacy of Russian Philosophical Thought

The Russian idea, this key theme of Russian philosophy, was the central subject of N.A. Berdyaev's research throughout his long creative life. The belief of great Russian spiritual leaders, thinkers, and creators—among whom A.S. Khomyakov, I.V. Kireevsky, K.N. Leontiev, V.S. Solovyov, I.A. Ilyin, and many, many others—that Russia is destined to utter the universal word awaited by its friends with hope and its enemies with fear inspires hope. Russia's return to global historical space, the recognition of its belonging to a great and unique tradition, can halt the decline of the spiritual and cultural independence of Russian civilization.

Key words: N.A. Berdyaev, Russian idea, fatherland, heritage, history, philosophical thought.

 

Ryabova E.L.

Ternovaya L.O.

Historical experience of civilizational survival in difficult conditions: the search for a universal matrix

This article analyzes the historical experience of civilizational survival in complex and crisis situations. Based on Giambattista Vico's cyclical model, the stages of development of great civilizations–the Age of Gods, the Age of Heroes, and the Age of Men–are examined, with an analysis of their internal contradictions and factors of decline. Examples from ancient Egypt, Greece, India, and China are provided. The universality of Vico's theory is discussed, and the approaches of Oswald Spengler and Arnold Toynbee are compared. Particular attention is paid to contemporary challenges facing planetary civilization, including climate change and economic and social crises. The main obstacles to creating a universal model of civilizational survival are presented, and the key principles of resilience necessary for adaptation and the preservation of humanity's cultural and historical identity are highlighted. 

Key words: civilization survival, historical experience, Vico's cyclical model, stage of societal development, sustainability, civilizational crises, global challenges, climate change, social cohesion, universal model, cultural-historical identity, civilization theories, modernization, planetary civilization, adaptation.

 

Shchuplenkov O.V.

Shchuplenkov N.O.

The question of the nature of identity in the work of Ch. Taylor and Yu. Habermas

After analyzing the discussion between Ch. By Taylor and Yu. Habermas, regarding the demands for public recognition of marginalized cultural groups in modern societies, will find that their point of view, although significant, is insufficient to characterize the situation of cultural groups, to understand the conflict without taking into account the asymmetry of power and the conditions in which they live, the materials in which they are immersed. Admittedly, the illustrated principles that Habermas advocates make multiculturalism possible, Taylor is right to point out that they are far from solving the problem of coexistence within a common political structure. Based on this, it will be concluded that it is impossible to establish a common philosophical basis for understanding the problem, but one can only realize that it is reproduced in several configurations that cannot be reduced to a single model, which allows us to understand that modernity is faced with common problems, but not with the same boundaries or limitations. opportunities. The discussion is important for understanding modern debates about multiculturalism, migration and integration, forming the basis for finding a balance between individual freedom and group solidarity.

Key words: state, discussion, identity, cultural self-determination, recognition, Taylor, Habermas.

 

Ananchenkova P.I.

The social activity of an elderly person as a form of being

In the context of global demographic aging, the philosophical and social significance of rethinking the ontological status of the elderly is increasing. The article argues that the social activity of an elderly person is not just a behavioral strategy, but a genuine form of being in which the existential potential of a mature personality is realized. Based on the analysis of phenomenological, existential and hermeneutic approaches, it is shown that participation in civic, cultural, creative and voluntary activities allows an elderly person to overcome the reduction of old age to biological decay and establish himself as a subject of social action. Empirical data from Russian and international studies confirm a positive correlation between the level of social inclusion and subjective well-being, meaningful life orientations and quality of life in later life. The article contributes to the development of the philosophy of active longevity as a response to the challenges of demographic transition.

Key words: old age, social activity, form of being, existence, active longevity, phenomenology of old age, hermeneutics of meaning.

 

Juraeva D.R.

Dialectics of the abstract and the concrete in the historical-philosophical analysis of the concepts of “patriotism” and “heroism”

This article reveals the methodological value of the abstract and the concrete in understanding philosophical categories, using the examples of “patriotism” and “heroism.” Special emphasis is placed on the method of the abstract and the concrete itself and on its evolutionary transformation through various historical epochs. An explanation is given of the abstract and the concrete both as terms and as a method, which they acquired at the dawn of their emergence during the period of scholasticism and in the Modern era, as well as the understanding they gained within dialectical logic in the works of Hegel and Marx. It is clarified how this method, as a scientific-theoretical approach, was developed by G. W. F. Hegel and scientifically substantiated by K. Marx. It is determined that the method of ascending from the abstract to the concrete constitutes a fundamental method of dialectical logic, through which the universal laws of objective reality are revealed. The connection between the dialectical method of ascending from the abstract to the concrete and the principle of concrete historicism is emphasized. By means of the dialectical method of ascending from the abstract to the concrete, through the prism of concrete historicism and the logical-historical approach, the only correct approach to the study of patriotism and heroism within historical reality is identified. It is determined what precisely acts as the abstract and the concrete in the course of studying the categories of patriotism and heroism.

Key words: abstract, concrete, patriotism, heroism, dialectics, logic, concrete historicism, method, antiquity, Middle Ages.

 

Tan Xuyang

Analysis of digital transformation in media communications: a comparative study of Belarusian and Chinese models of Sovereignization

The article examines the trajectories of digital transformation in media communications in Belarus and China as representative models of non-liberal adaptation to global challenges. Based on the analysis of current practices in 2024–2025, common trends are identified: strengthening state control through algorithmization, building digital ecosystems as sovereignty infrastructure, integrating media with state services. Key differences are established: China implements a strategy of autonomous technological autarky and export of its model, Belarus – a strategy of managed integration into regional technological alliances. It is concluded that alternative digital orders are being formed, the success of which depends on the balance between control and creativity.

Key words: digital transformation, media communications, digital sovereignty, platform authoritarianism, comparative analysis, Belarus, China, algorithmization, media ecosystem.

 

 

Authors

Akhmedova A.I., Master's Student, Belgorod State National Research University, Belgorod. ORCID: 0009-0000-8494-6810

Alekseeva A.G., Candidate of Cultural Studies, Police Major, Head of the Department of Contractual and Legal work of the PSB in the Krasnoselsky district - branch of the FGKU UVO VNG of the Rosgvardiya in St. Petersburg and the Leningrad Region.

Alemzhina O.A., Candidate for a PhD in Cultural Studies, Federal State Budgetary Educational Institution of Higher Education «National Research Mordovian State University named after N.P. Ogarev», Saransk. Director of the Autonomous Non-Commercial Organization for the Support and Development of Public Initiatives «PROdvizhenie», Novosibirsk.

Ananchenkova P.I., Candidate of Economics, Candidate of Social Sciences, Associate Professor, Head of the Department of Economics and Sociology of Health at the National Research Institute of Public Health named after N.A. Semashko.

Andreeva A.V., Candidate of Philosophy, Associate Professor of the Department of Advertising and Social and Cultural Activities. Humanitarian Institute, Siberian Federal University, Krasnoyarsk. ORCID: 0000-0003-2728-9177

Archpriest Dimitry Leskin, Doctor of Philosophy, Candidate of theology, Rector St. Alexius Orthodox Institute of Volga region, Togliatti.

Avilova Zh.N., PhD in sociology, Associate Professor of sociology and management, Belgorod state technological University.

Bakharev V.V., Doctor in sociology, Professor of sociology and management, Belgorod state technological University.

Baryshnikova V.V., Senior Lecturer; Saint Petersburg State University of Industrial Technologies and Design.

Borisova K.I., Phd Student. State Academic University for Humanities.

Bormotova T.M., Doctor of Sociology, Associate Professor, Professor of the Department of Modern Public and Municipal Administration, Faculty of Economics and Management, Russian State Social University, Moscow.

Bugaeva E.A., Senior Lecturer, Department of Advertising and Socio-Cultural Activities. Humanities Institute, Siberian Federal University, Krasnoyarsk.

Chebodaeva M.P., Candidate of Art History, Research Fellow, Khakass Research Institute of Language, Literature and History, AIS member, Abakan.

Dmitrieva I.S., Candidate of sociological sciences. Associate Professor of the Department of Management and Marketing, Plekhanov Russian University of Economics.

Egorov M.D., Postgraduate student in the Department of Philosophy, Sociology, and Cultural Studies at Moscow University for the Humanities.

Erokhina O.A., Deputy Director for Rehabilitation, OGBU Multidisciplinary Rehabilitation Center.

Fedorova L.V., Candidate of Political Sciences, Director of the International Fund of Tengri Research.

Fedoshcheva P.S., Postgraduate Student in the field of "Cultural Studies". Film and Television School.

Filippenko S.A., Postgraduate Student in the Department of Sociology. Russian Presidential Academy of National Economy and Public Administration.

Fomin V.N., Candidate of Sociological Sciences, Associate Professor of the Department of Sociology and Management at the Institute of Economics and Management. Belgorod State Technological University named after V.G. Shukhov.

Gafarov A.A., Candidate of History (PhD), Associate Professor. Russian Islamic Institute, Kazan.

Gaidai A.S., Master's Student, Patrice Lumumba Peoples' Friendship University of Russia. ORCID: 0009-0009-7391-7569

Gladkova I.A., PhD in sociology, associate Professor of sociology and management, Belgorod state technological University.

Imaykin I.D., Postgraduate student. Saint Petersburg State University.

Gundareva E.A., XXXVII cycle of doctoral studies. University of Rome Tor Vergata, Rome.

Juraeva D.R., Candidate of Philosophical Sciences, Associate Professor of the Department of Social Disciplines, Tajik State University of Law, Business and Politics.

Khoroshun N.A., PhD in sociology, associate Professor of sociology and management, Belgorod state technological University.

Koldamasova M.V., Master′s student. Federal State Budgetary Educational Institution of Higher Education «Penza State University», Penza.

Kravchenko V.I., Doctor of Philosophy, Professor, Department of Advertising and Public Relations, Saint Petersburg State University of Aerospace Instrumentation.

Kuznetsova M.A., Associate Professor, Department of Russian Folk Song Art, Saint Petersburg State Institute of Culture.

Makarov A.S., Postgraduate student in the Department of Sociology and Cultural Studies. Kuban State Agrarian University named after I.T. Trubilin, Krasnodar.

Makarov V.V., Candidate of Law, Leading Researcher at the All-Russian Research Institute of the Ministry of Internal Affairs of the Russian Federation, Moscow.

Maltseva I.V., Candidate of Sociological Sciences, Associate Professor, Moscow Automobile and Highway State Technical University.

Matyushchenko A.V., Master of Management, Postgraduate Student in the Department of Human Resources Management at the Institute of Public Administration and Management, Russian Presidential Academy of National Economy and Public Administration.

Nepomnyashchiy V.D., Youth Work Specialist, Krasnoyarsk State Autonomous Institution "Regional Youth Palace", Krasnoyarsk.

Nureeva Z.A., Master's student. Russian Islamic Institute, Kazan.

Ponomarev N.P., Candidate of Philological Sciences, Associate Professor. Perm State National Research University, Perm.

Ryabova E.L., Doctor of Political Science, Candidate of Sociological Sciences, Editor-in-Chief of the International Publishing Center "Ethnosociety and Interethnic Culture".

Savenkova I.V., Candidate of Sociological Sciences, Associate Professor of the Department of Sociology and Management at the Institute of Economics and Management. Belgorod State Technological University named after V.G. Shukhov.

Semina N.V., Candidate of Historical Sciences, Associate Professor. Federal State Budgetary Educational Institution of Higher Education «Penza State University», Penza.

Shchuplenkov O.V., Associate Professor of the Department of history, law and social Sciences of the Stavropol state pedagogical Institute.

Shchuplenkov N.O., Associate Professor of the Department of history, law and social Sciences of the Stavropol state pedagogical Institute.

Solodilova O.S., Assistant Professor, Department of Advertising and Socio-Cultural Activities. Humanities Institute, Siberian Federal University, Krasnoyarsk.

Spivak D.L., Principal research fellow, Chair, UNESCO Chair on comparative studies of spiritual traditions, their specific cultures and interreligious dialogue. D.S. Likhachev Russian Scientific Research Institute of Cultural and Natural Heritage, Moscow.

Tan Xuyang, Postgraduate student at the Institute of Philosophy of the National Academy of Sciences of Belarus, Minsk, Republic of Belarus.

Ternovaya L.O., Doctor of Historical Sciences, Professor, Moscow Automobile and Highway State Technical University.

Ulturgasheva N.D., Doctor of Cultural Studies, Professor, Head of the Department of Theory and History of Folk Art Culture. Kemerovo State Institute of Culture.

Uryvsky A.P., PhD in History, Associate Professor, Department of International Relations, Foreign Regional Studies, and Political Science, Belgorod State National Research University.

Voronkova A.S., PhD researcher, Saint-Petersburg State Institute of Culture. Head of art department, Campo Verde Media Group Ltd., Saint-Petersburg. SPIN-code: 6905-0479

Zhang Chao, Lecturer. College of Arts, Urumqi Vocational University, Urumqi, Xinjiang, China.

Zhang Xiaowei, Institute of Music, Xinjiang Normal University, Urumqi, Xinjiang, China.