Content
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RELIGION AND SOCIETY
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Ternovaya L.O. Priests in the diplomatic field
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258
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Baykhanov I.B. Innovation as a basic vector of development of national educational policy
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267
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Meng Xiangyun The current state of Chinese Muslims
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278
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PHILOSOPHY, SOCIOLOGY AND CULTURE
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Rakhimova M.V. In the beginning was the word or reading genome as a text
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290
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Sapojnikova O.A. Russian-Mongolian cultural cooperation at the present stage
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307
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Goncharova O.V. Mass media as a means of forming an ecological culture
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314
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Khomyakova G.S. Features of formation and management of reputation in the modern Russian organization
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322
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Odnoshovina U.V. Sense of meaning and meaning of use in the culture of modern society
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330
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Senchenko N.A. Image of educational organization in medium space: culturological aspect
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342
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PRESS RELEASE
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Pilgrimage and tourism
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353
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«Shrines of undivided Christianity» was joined by the first Italian partner
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354
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Abstracts
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356
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Authors
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363
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Abstracts
Ternovaya L.O.
Priests in the diplomatic field
In recent years, there has been increasing talk about a form of diplomacy, like confessional diplomacy. It has a significant impact on people's diplomacy, giving it a higher morale and peacekeeping meaning. But the historical situation was that the origins of confessional diplomacy were the same as those of official diplomatic practice. The tasks of establishing international relations, especially during difficult periods of conflict, often fell on the shoulders of people, in one person, who embodied the roles of priest and diplomat. The experience of their diplomatic activities has not lost its relevance.
Key words: diplomacy, international relations, conflict, peacemaking, tolerance.
Baykhanov I.B.
Innovation as a basic vector of development of national educational policy
Currently, within the framework of the state national educational policy, special attention is paid to ensuring the quality and innovative nature of education by introducing new educational technologies for training personnel and modern training programs, as well as increasing the level of integration of education, science and practice. The question was raised about the development of innovative infrastructure in the education system, a course was taken on innovative development and improving the accessibility and quality of higher professional education.
Today, the author connects innovative transformations in the educational sphere with changes in the content of educational processes, with a change in the structure of educational institutions, updating existing and introducing completely new technologies in teaching and educational processes, expanding the list of methods and tools for training and education, based on developed state programs educational policies. Innovative processes are considered as a mechanism for managing education.
Key words:education, public policy, innovativeness, national educational system, digitalization.
Meng Xiangyun
The current state of Chinese Muslims
Islam is one of many religions from the outside, has a history of 1,300 years in China. Islam began in the VIII century to spread from Arabia to China, through mixed marriages between Persian or Arab traders and Chinese Han people were formed new nationalities of believing Islam. Even with the spread of Islam in Central Asia, Islam entered Xinjiang in the 10th century. So, the Muslims of China have formed 2 cultural groups. This article describes the national characteristics and distribution of Muslims in China. It is shown that the level of urbanization, economic development and education of Chinese Muslims is lower than the level of the entire population on average in China, but thanks to the common religion as a link, cooperation between the western provinces of China, where Chinese Muslims and Islamic countries in Central and West Asia constantly strengthened.
Key words: Chinese Muslims, national minority, two cultural groups, different languages, backward rural economy.
Rakhimova M.V.
In the beginning was the word or reading genome as a text
The article focuses on research in the issue of human textuality as an interdisciplinary problem, and introduces the idea that since human nature itself is textual and biologically and socially humans are structured textually too, a human being may be seen and read as a text.
The author assumes that human textuality may be detected at genetic and epigenetic levels, and be explained philosophically by way of such branch of sciences like linguistic philosophy, semiotics, poststructuralism in philosophy. To this end the article characterizes textuality in general and a human in particular as a biogenic and philosophical phenomena, and makes an effort to link linguistic units with the same of genetic language.
Key words: human textuality, linguistic units, a letter, nitrogenous bases, phoneme and ribose, morpheme and nucleotide, RNA a living word.
Sapojnikova O.A.
Russian-Mongolian cultural cooperation at the present stage
The modern period of development of society is characterized by dynamic processes of development of forms and relations of sociocultural interaction. Geographical proximity and deep historical ties between Russia and Mongolia determine mutual interest and encourage cooperation in various fields. The article analyzes the Russian-Mongolian cooperation at the present stage in several areas, namely cultural cooperation, cooperation in the field of education and science, as well as trade.
Key words: Russian-Mongolian cooperation, trade cooperation, cultural cooperation, cooperation in education and science.
Goncharova O.V.
Mass media as a means of forming an ecological culture
The article studies the phenomenon of ecological culture; its essence is clarified and fully disclosed. The role of ecological culture as a regulator of human relations and the environment on the basis of value orientations is highlighted. The main components of ecological culture are singled out and their content is analyzed. The connection of knowledge, values, practical actions and their interdependence is shown. Conditions and basic problems of formation of ecological knowledge, ecological values, ecological activity by means of mass media are determined.
Key words: ecological culture, ecological knowledge, ecological values, ecological activity, mass media, ecological information, ecological journalism.
Khomyakova G.S.
Features of formation and management of reputation in the modern Rus-sian organization
Modern experts agree that the excellent reputation makes the company the most attractive for investors in comparison with companies that do not have it, increases its capitalization, allows it to achieve growth in financial performance, provide a more stable market position, as well as new opportunities to enter the market.
To date, the position of director for corporate reputation has not yet been introduced into the staff list of Russian companies. Nevertheless, considering the Western experience of business organization, we see that concern for corporate reputation is recognized as one of the highest prerogatives of company management.
In Western firms, the vice-president is responsible for the company's business reputation, and in Russia - the director for PR.
The high position of the PR service is explained by its role in the for-mation and management of the company's business reputation.
Key words: reputation, goodwill, public relations, image management, public communications.
Odnoshovina U.V.
Sense of meaning and meaning of use in the culture of modern society
The article deals with the essence of a thing as a material carrier of style and way of life. The features of modern consumption are analyzed, which is a means of assessing the importance of a person. The article reveals the value-semantic content of things in a person's life: status, a reference point for the purchase of new goods, self-identification through the acquisition of things, prestigious consumption, cultural meanings of things in the context of the consumer society. The new trends of modern society are considered: the ecologization of production and consumption of things, a new asceticism and minimalism in consumption as a way of life and a means of avoiding excesses.
Key words: thing, consumer society, consumer, meaning, culture, status, design, advertising.
Senchenko N.A.
Image of educational organization in medium space: culturological aspect
The article deals with problems in the formation of the image policy of universities without reliance on the organizational culture of the educational institution. The author notes the connection between the image of the educational institution and its organizational culture. Organization of the organization's website and its symbols within the organization; attitude to the foremost and their ideas; traditions and rituals; professional values, ideas, the idea of a mission; the closeness of the semantic fields of all members of the organization; psychological climate create the image of the university in the media space of the region.
Key words: image, educational institution of higher education, organizational culture, media space.
Authors
Baykhanov I.B., Candidate of Political Sciences, Expert.
Goncharova O.V., Candidate of Biological Sciences, Associate Professor of the Department of Information and Communication Technologies, Mathematical and Natural Sciences DisciplinesCHU VO "Armavir Socio-Psychological Institute" (ASPI).
Khomyakova G.S., Department of Sociology, Peoples' Friendship University of Russia.
Meng Xiangyun, Department of Comparative Politics People's Friendship University of Russia.
Odnoshovina U.V., Candidate of Cultural Studies, Head of the Department of Design of the Russian-British Institute of Management.
Rakhimova M.V., Associate Professor, Candidate of Philosophy, Head of the Department of Socio-Humanitarian and Psychological and Pedagogical Disciplines.
Sapojnikova O.A., Lomonosov Moscow State University, Institute of Asian and African countries, Department of Philology of South-East Asia, Korea and Mongolia, senior lecturer.
Senchenko N.A., Candidate of Cultural Studies, Associate Professor, Department of Social and Humanitarian Disciplines, Crimean Engineering Pedagogical University.
Ternovaya L.O., Doctor of Historical Sciences, Professor MADI (The Moscow Automobile and Road Construction University).
